Dan Ari Smith
I believe the story is the strategy.
Everything else flows from there.
I work with brands to capture their essence and bottle it up in the form of creative direction, campaigns, copy, content, and other alliterative nonsense. The work’s potent. Grabs people by their shoulders. Gives them something to talk about over dinner.
Copy + Creative
For the past two years I’ve worked as Writing Director at Universe.
I developed a brand dialect that’s fearless, clear, and human. Nothing held back. Typing in brief bursts as if thoughts are transmissions hacked together with a broken keyboard.
I’m currently working with BeReal, Bunsen Studio, Joymode, Recess, and Universe to develop narratives and visual identities as they re-brand.
Ketums was my grandfather’s raincoat company that was destroyed in WWII. In 2015 I re-imagined the brand and started it back up again from scratch.
There are some jackets floating around on the internet, but the project’s on the backburner.
“Dan has a real talent for capturing the electricity of feelings-in-the-moment. Almost like his image-creation capacity has a stenographer. Comparisons to Kathy Acker, Ryu Murakami, and Kerouac come to mind.”
I make music under the artist name rue rené. Indie/folk kind of vibe. Give it a listen if you’re into that sort of thing.
Song “Home” featured on the show “Heels” on Starz.